I’m not supposed to be here

You have to excuse me, but the copy of the title Is not mine, is actually a Ted Talk phrase from Amy Cuddy.
The reason I’m bringing this here and started writing this post is that, while doing my presentation about selling out myself for my Advertising sales class I found out this Ted Talk, please watch it until the end.

Is amazing all the learning experiences we have in our lives and many things that we let pass by. All the very interesting people we found on our way, that bright from the very inside. Of course, there are others that even though they have the money to buy everything they wish and want, have complex outcomes in their living’s experience.

So coming to Canada or being a migrant everywhere in the world is tuff, it is. I’m not supposed to be here. I have all to achieve a justified fail; debts, not having enough money to pay my tuition, a recently born daughter (Expenses related to), had a cool job in my country that I loved, worked in a corporation that I admired so much, followed my bosses like my leaders, all this by taking few risk.
But being scared of fail is actually a little bit fun, today as I’m writing this I have so much to be thankful for. I love everything about my life, my wife, of course, my little baby, my studies.

My first 12 weeks in Canada had been a full challenge. Nowadays time for me is more valuable than ever before. So by this, I guess I just want to say thank you to everyone that I have found and push me into this way to come to this crazy adventure.
To all migrants everywhere, you might not be supposed to be there, but make the best of it, right here, right now.

Where is Social Media going ?

There is always a time when you sit down and think about the past. I foresee that Social Media won’t be as big in terms of one main and big Social Media channel cap the whole market. Instead, there will be emerging channels where you can take advantages of what they have.

We already saw blogging has never disappeared, but the main lights were on Facebook and other. Blogging in returning stronger than ever. Video blogging, in platforms like YouTube, Vimeo, Twitter and of course Facebook is a big thing not new either, but with more engagement and time spent among users.

As for business matters, content creator will be more exposed to be truly full of their contents. So if you have a blog about pets and you mentioned something that might be biased, you will be a slave of your words more than ever.

Internet freedom has been an issue and I think there will always be. Someone in your audience might like many of your content, but if at some point this person critics your work and you don’t reply or adopt a clear position about it, you might not be paying real attention, hear is not the same as listening.

In recent days I just hear about a new Social Media for photographers, like Instagram, called VERO, I haven’t tried it yet, I will do it eventually. But this is just an example of what will be coming in the next months year. New forms of communication and VR will be a part of it.

 

 

Are there any rules for Social Media?

Social networks are about freedom and power to communicate our ideas, share other people’s and media’s publications, comment on issues of any type and even, mark our position on a topic.

The important thing is that, although there is no instruction manual for correct behaviour on social media since “Social” is adapted to users, there are networks that have a defined purpose. Instagram for photos, Twitter for “microblogging” or LinkedIn ideas for business and professional networking. So we can mention thousands of social networks.

Although we cannot reverse its use, it is important to take the best of each network and exploit it based on our communication needs, always taking care what is published, for whom it is published and what is the purpose of these publications.

What to do and what not to do in your personal social networks

It is recommended:

  • chuck norris approved Have a profile picture: in the vast majority of social networks this photo is public, take care of what you show, it’s your business card.
  • Share or publish things that you identify with: favourite music, playful or industry items, etc.
  • Fill in the description of your profile: Empty spaces do not generate trust in your followers.
  • Configure privacy filters: In some networks, you can create lists of things you want to share only with family, friends or with your co-workers.

What you should avoid:

  • Share risqué images, irrelevant to your customers or followers.
  • Raise the tone in some controversy. You are exposed to public derision, it is better to handle the conversation with clear arguments.
  • Lying, about anything. Your followers are given Dead End - close upaccountability for what you speak and sooner rather than later they can expose you.
  • Share anything just for the sake of it. It is important to have context and know where the information comes from what are you going to share or re-tweet
  • Post topics or personal information. It seems logical, but every day we see information that is shared about personal problems (couple, children, etc.) and even your personal phone number.

I have no time for Social Media

Photo by: David Adam Kess

I was walking on the street the other day and I heard someone saying, “I have no time for Social Media”. I have to be honest, I laughed a bit. I’ve been working on Social Media for over 8 years, and make no mistake, I respect his opinion. But among all things you can mention as negative in Social Media, there are positive things too.

Just to name a few positives facts: It connects with family and friends you have to long time not seeing. You can showcase your work, share your ideas with a particular group or with all the world. Research about a language or even travel to that country, by just reading someone else blog or tweet about it.

And that what brings us to today post. If you like Social Media but honestly don’t have time for it, there are good tools that will do the work for us, not everything but comes in handy.

HootSuite: Is a Social Media management platform, is pretty much your Social Media assistant. This tool help you to find content to share, it also helps to program and analyze the best time to publish it. You can connect all your Social Media i.e. (Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress, among others)

So let’s say you like to tweet about the Best places to visit while in Toronto. In Hootsuite you can look for hashtags, #VisitToronto just #Toronto and then write and even deeper info about or visit this place and take more pictures of it. Same applies to Instagram or a Facebook page about interesting places to visit. You got the idea!

For me, there is no better Social Media platform than Hootsuite, I’ve been using for over that 5 years. There is a free edition, enough for a regular user. If you have a business I would recommend the Pro Version, it´d give you more freedom and tools to program more publications a month, as well as other important tools. I leave you a video about Hootsuite.

About.me: Works a bit like a landing page of your own. If you are a photographer or maybe a writer, In About me, you can feature all the Social Media channels you´re in. You can do a brief intro about who you are and if you feel comfortable maybe a picture of yourself or your work instead.

About.me give you statics of the clicks your landing page receives and other statistics. You can give and receive compliments from people like you and so on. The URL of you landing on about.me works like your own personal hub, you can put it in your email signature. Here is my about me page, just like a sample, about.me/javierzambrano forgive me for the picture, I need to renew it.

Social Media for Designers

I’m not a designer, but during a big part of my life, I’ve been working with many of them. There is something that is interconnected among these professionals; is that their work is their best resume and cover letter.

If you are a designer and you do compositing, sketches, user interface, web design, print media and on. Social Media is an awesome tool for you to expose your work. There are thousands of people that are already on it. Either for getting any new job or if you just want to showcase what you´ve done in the past, there are important tools and Social Media channels for you to explore.

  1. Behance a Social Media web platform. Is part of Adobe. In it you can find almost any kind of portfolios, there is also a job bank for those hunting new opportunities. Is pretty cool, you create a profile, upload your work, connect your Social Media (Facebook, Twitter, LinkedIn and Pinterest).

The work you upload, sort of looks like a blog post. This will be visible to anyone and will receive comments and compliments about it.  One piece of advice, upload only the best of what you have, no unfinished material, I will leave a video after these links for getting ready on Behance. Here you can check some of the best things I found with the advertising tag on it

  1. Social Media 2017
  2. Chromaxone is enough
  3. Live Young behind the scenes – Evian
  4. This is gonna get ugly
  1. Another platform I will recommend is Dribbble, similar to Behance, this one you received an invitation to join in and upload your work of course. But one difference is that this one is like a boutique stage, more like a community.Things I like on dribble: You could place the colour palette you worked on your designs and also connected with Behance.

One great thing about this Social Media Platform is that as for jobs opportunities they work directly with teams. So if for example, Apple is looking for a web designer, the web design team at Apple will feature the Job post here.

  1. This one is really fun Threadless. Is a Social Media web channel. An e-commerce for designers. How does it work?: You create your account, upload your design and each week there is voting for the best or most liked design. After the voting ends, one is selected and is printed on T-shirts and others object, the winning have it work and can be purchased online and at a store in Chicago.

So, go get there and feature your work. It’d be on a T-shirt that everyone can buy 😉


Citations

5 Grandes Redes Sociales que Todo Diseñador Necesita Conocer. (2013, February 05). 
Retrieved March 03, 2018, from https://es.wix.com/blog/2013/01/redes-sociales-de-disenadores/

Adobe, B. (n.d.). Top Creative Work On Behance. Retrieved March 01, 2018, 
from https://www.behance.net/

Escudero, P. F. (n.d.). Aprende qué es y cómo funciona Behance. 
Retrieved March 01, 2018, 
from https://www.aboutespanol.com/que-es-y-como-funciona-behance-2878880