Project kind: Sheridan College project

Course: Advertising & Copywriting

Categories: OOH Advertising Campaign


In this project, the idea was to pitch a new campaign to a designated client, which will translate in a pitch worth $1,000,000 CAD to the winning group.

Following the assignment, the group identified the preferred primary and secondary audience, developed rough ideas for OOH, Magazine, Social Media and Non-traditional. The results can be seen in the presentation below.

By the way, we win the $1,000,000 CAD virtually, means that we got an A+.


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