Where is Social Media going ?

There is always a time when you sit down and think about the past. I foresee that Social Media won’t be as big in terms of one main and big Social Media channel cap the whole market. Instead, there will be emerging channels where you can take advantages of what they have.

We already saw blogging has never disappeared, but the main lights were on Facebook and other. Blogging in returning stronger than ever. Video blogging, in platforms like YouTube, Vimeo, Twitter and of course Facebook is a big thing not new either, but with more engagement and time spent among users.

As for business matters, content creator will be more exposed to be truly full of their contents. So if you have a blog about pets and you mentioned something that might be biased, you will be a slave of your words more than ever.

Internet freedom has been an issue and I think there will always be. Someone in your audience might like many of your content, but if at some point this person critics your work and you don’t reply or adopt a clear position about it, you might not be paying real attention, hear is not the same as listening.

In recent days I just hear about a new Social Media for photographers, like Instagram, called VERO, I haven’t tried it yet, I will do it eventually. But this is just an example of what will be coming in the next months year. New forms of communication and VR will be a part of it.



Are there any rules for Social Media?

Social networks are about freedom and power to communicate our ideas, share other people’s and media’s publications, comment on issues of any type and even, mark our position on a topic.

The important thing is that, although there is no instruction manual for correct behaviour on social media since “Social” is adapted to users, there are networks that have a defined purpose. Instagram for photos, Twitter for “microblogging” or LinkedIn ideas for business and professional networking. So we can mention thousands of social networks.

Although we cannot reverse its use, it is important to take the best of each network and exploit it based on our communication needs, always taking care what is published, for whom it is published and what is the purpose of these publications.

What to do and what not to do in your personal social networks

It is recommended:

  • chuck norris approved Have a profile picture: in the vast majority of social networks this photo is public, take care of what you show, it’s your business card.
  • Share or publish things that you identify with: favourite music, playful or industry items, etc.
  • Fill in the description of your profile: Empty spaces do not generate trust in your followers.
  • Configure privacy filters: In some networks, you can create lists of things you want to share only with family, friends or with your co-workers.

What you should avoid:

  • Share risqué images, irrelevant to your customers or followers.
  • Raise the tone in some controversy. You are exposed to public derision, it is better to handle the conversation with clear arguments.
  • Lying, about anything. Your followers are given Dead End - close upaccountability for what you speak and sooner rather than later they can expose you.
  • Share anything just for the sake of it. It is important to have context and know where the information comes from what are you going to share or re-tweet
  • Post topics or personal information. It seems logical, but every day we see information that is shared about personal problems (couple, children, etc.) and even your personal phone number.

I have no time for Social Media

Photo by: David Adam Kess

I was walking on the street the other day and I heard someone saying, “I have no time for Social Media”. I have to be honest, I laughed a bit. I’ve been working on Social Media for over 8 years, and make no mistake, I respect his opinion. But among all things you can mention as negative in Social Media, there are positive things too.

Just to name a few positives facts: It connects with family and friends you have to long time not seeing. You can showcase your work, share your ideas with a particular group or with all the world. Research about a language or even travel to that country, by just reading someone else blog or tweet about it.

And that what brings us to today post. If you like Social Media but honestly don’t have time for it, there are good tools that will do the work for us, not everything but comes in handy.

HootSuite: Is a Social Media management platform, is pretty much your Social Media assistant. This tool help you to find content to share, it also helps to program and analyze the best time to publish it. You can connect all your Social Media i.e. (Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress, among others)

So let’s say you like to tweet about the Best places to visit while in Toronto. In Hootsuite you can look for hashtags, #VisitToronto just #Toronto and then write and even deeper info about or visit this place and take more pictures of it. Same applies to Instagram or a Facebook page about interesting places to visit. You got the idea!

For me, there is no better Social Media platform than Hootsuite, I’ve been using for over that 5 years. There is a free edition, enough for a regular user. If you have a business I would recommend the Pro Version, it´d give you more freedom and tools to program more publications a month, as well as other important tools. I leave you a video about Hootsuite.

About.me: Works a bit like a landing page of your own. If you are a photographer or maybe a writer, In About me, you can feature all the Social Media channels you´re in. You can do a brief intro about who you are and if you feel comfortable maybe a picture of yourself or your work instead.

About.me give you statics of the clicks your landing page receives and other statistics. You can give and receive compliments from people like you and so on. The URL of you landing on about.me works like your own personal hub, you can put it in your email signature. Here is my about me page, just like a sample, about.me/javierzambrano forgive me for the picture, I need to renew it.

Is LinkedIn good for students at all?

Among all Social Media platforms you can find to procrastinate and have fun, LinkedIn is the least one for that purpose. Each time you log in chances are that you will find something valuable for your career networking.

Image from: howtostartablogonline.net

For those who are just getting the buzz word of “Get on LinkedIn” or have heard someone talked about and you just Google it and landed here; good news, I will resume some key points for you.

LinkedIn is a platform with some history, right now 14 millions of Canadians are part of LinkedIn. (n.d.). During 2015 half of the working Canadians were using it (Livingston, G. (2014, Nov 01).  So that’s a lot of people. If you want to know more the whereabouts of this Social Network you can take a look at this resource I’m leaving it here.

  • So Who should use it?: Anyone with a desire for a brighter future and planning ahead of their career. LinkedIn connects you with professionals with similar backgrounds, most important, is a remarkable way to do networking.
  • What can you find in it?: Individuals might use LinkedIn just to find a job, this is where it all starts. However, it has so many tools that in my personal opinion the least important is seeing it as a tool just to catch an occupation. You can research, read and even join conversations on many topics with graduates and professionals of the same field you are; from all around the world.
  • When is the best time to post?: Tuesdays, Wednesdays and Thursdays, between 7:30 am and 8.30am, 12:00 pm and from 5:00 pm to 6:00 pm. Social Media is about sharing. So as many people read your content or know what you want to say is better for everyone. Hub Spot. (2016).
  • Why do I need to use it ?: Is an excellent Social Media platform to start selling you as a professional in your field. You connect with current and former businesses, employees; as well as classmates. Individuals that can recommend your work. The more people you know, the better.

Keep a positive attitude and don’t lie, you will get busted sooner or later. Be honest and open in your job descriptions, focus on results and if you join any discussions groups, keep a professional tone and a balance point of view.

I heard a comment on a LinkedIn presentation last year, maybe it could serve as an example to whom accept or invite to join in your network: “I don’t accept anyone who I haven’t meet or shake hands before”. With some considerations, I will agree on.

Happy networking