Project kind: Sheridan College project
Course: Strategic Media Planning
Categories: Media Brief
This assignment objective was to develop a Media Plan for Pizza Hut, an activity usually performed by a Media Planner. Three components were to be developer to the Media Plan – the Media Brief which gives an outline of the product/service and the advertising environment, the Media Selection which establishes objectives and outlines the media vehicles that will be used and the Media Execution which explains how each media vehicle will be used and how much the campaign will cost.
The following document won’t be recommending any media. (Doucette, 2018)Pizza Hut - Storti_Unlu_Zambrano_Nguyen_MediaBrief